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SEMA 2009 Wrap Up


Four days and roughly 40 miles on foot later, the SEMA 2009 Show has come to an end.  Even if you were able to come to the show and walk around for twice as long, and twice as far, I think you would be hard pressed to see everything.  Wading through the more than 100,000 attendees, and trying to see all that you need to is not an easy feat to accomplish by any means.

Walking the aisles sure makes an impression on a person!  The booths engaged in an epic battle over the show goers’ attention and time.  Time is a hot commodity at a show like this.  Everyone is trying to get the most out of their experience, so the vendors have definitely shown up with the best they have to offer.  The single greatest thing a vendor can see is a crowd at their booth.  I witnessed this first hand several times, whether it was John Force doing the autograph thing, or Chip Foose, or Will Castro, or even the buzz that GoPro was able to create at their booth with their brand new wearable/mountable HD sports camera.  People bring people.

Quads and motorcycles have always dominated the powersports section in years past, but this year is all about the UTVs.  We were hard pressed to even find a quad in the expansive upper deck of the South Hall.  However, it was hard to even round a corner and not be looking at a custom UTV with candy paint, and the sickest wheels.  We found everything from straight up military schemes, to UTVs that you would feel bad about even sitting in, for you might scuff the supple leather of the seats, much less blast a dune or a pool of inviting mud.  They were popping up in booths of lighting companies, ramp builders, and even in the Warn booth.  The industry is taking a serious look at UTVs as an emerging market, and I have a feeling that we will be seeing a surge of product supporting the UTV market.

“We are constantly seeking new growth opportunities for our members and attendees of the SEMA Show,” said Peter MacGillivray, SEMA vice president of communications and events. “The Powersports and Utility Vehicle marketplace is of growing importance to our core buyers. Manufacturers in this area will discover a slew of potential buyers. Meanwhile, the SEMA Show will serve as a convenient location for veteran attendees to discover all there is to know about this booming market.”

It is an exciting time to be a UTV enthusiast!  The next several months should reveal the official release of many new products from a majority of the UTV accessories companies, as well as some companies that are not currently producing UTV products!  I, for one, am looking forward to what is coming to market!

Written by: Nick Jaquez


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