Minneapolis, July 27, 2009 – Off-Road Enthusiast CJ Rena Johnson is on a mission, a mission to cure. Johnson, along with her Pink Polaris RANGER RZR, is visiting private, public, local, state and federal ATV and OHV parks around the country to spread the word and raise money for various charities including American Cancer Society, American Breast Cancer Society, Leukemia and Lymphoma Society and St. Jude Children Research Hospital.
“I wanted to show that off-road enthusiasts are an active community involved in helping to improve our lives and the lives of those around us, locally, statewide and nationally,” said Johnson. “We are going to take the nation by storm conquering every ATV and OHV park in our path to raise money, and have fun while doing it.”
“OHV Tour for a Cure” works by having sponsors, groups, businesses, participants, spectators and other riders pledge donations to the charity of their choice. Johnson’s site, http://www.cjrenajohnson.com/ will keep a running total of monies pledged to the different charities and also list contributors and sponsors. The site also has an updated list of places “OHV Tour for a Cure” will stop so people can get involved. Johnson attends every event and rides along in her Pink Polaris RANGER RZR which has become a symbol of the tour.
“When Johnson approached us about the tour, I knew we had the perfect Side-by-Side for the cause,” said Donna Beadle, spokesperson for Polaris. “CJ has told us she gets a lot of attention due to the Pink vehicle. The more attention we can draw to the tour, the more money that can be raised to find a cure.”
With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use.
Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.