Like the automotive industry the powersports industry is getting hit just as hard. While the economy isn’t showing many signs of improvement neither are atv & utv sales. According to a recent Powersports Business article, Polaris ATV sales are down a whopping 30-35 percent and Ranger/RZR sales are down 10-15 percent from last year. With these figures I would guess is the main reason we are seeing product delays and announcements from all side x side manufactures. The good news is Polaris, Honda and Yamaha seem to be increasing market share of ATVs/UTVs while Suzuki, Can-Am, Kawasaki and Arctic Cat are the ones giving it up. I was a little surprised to see Kawasaki losing ground because I thought the Teryx’s were selling quite well considering. Can-Am has die hard fans begging for a side x side vehicle with no luck yet, not even a spy shot to keep people hanging on. Suzuki mentioned a few years ago about entering the UTV market, but like Can-Am we haven’t seen or heard anything lately.
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