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Polaris ATV/UTV sales not so hot.

Polaris Side by Side VehiclesLike the automotive industry the powersports industry is getting hit just as hard.  While the economy isn’t showing many signs of improvement neither are atv & utv sales. According to a recent Powersports Business article, Polaris ATV sales are down a whopping 30-35 percent and Ranger/RZR sales are down 10-15 percent from last year.  With these figures I would guess is the main reason we are seeing product delays and announcements from all side x side manufactures.  The good news is Polaris, Honda and Yamaha seem to be increasing market share of ATVs/UTVs while Suzuki, Can-Am, Kawasaki and Arctic Cat are the ones giving it up.  I was a little surprised to see Kawasaki losing ground because I thought the Teryx’s were selling quite well considering.  Can-Am has die hard fans begging for a side x side vehicle with no luck yet, not even a spy shot to keep people hanging on.  Suzuki mentioned a few years ago about entering the UTV market, but like Can-Am we haven’t seen or heard anything lately.

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